magazine mock with airplane from Berniq Airways

WestMED Initiative Takes Flight with Landmark Four-Page Feature in Libya’s Leading Magazine

The WestMED Initiative has achieved a significant media milestone in North Africa after being featured in a comprehensive, dedicated spread by Berniq magazine, one of Libya’s most prominent and widely distributed publications.

A Deep Dive into Libya’s Blue Economy

The extensive feature spans four full pages, offering an in-depth look at the WestMED Initiative and its pivotal role in promoting the Blue Economy in Libya. The article provides a nuanced analysis of the specific opportunities and challenges facing the nation’s maritime sectors, while underscoring the vital importance of sustainable blue growth for Libya’s future economic and environmental resilience.

Beyond theoretical frameworks, the publication reflects on the tangible progress made so far, highlighting the key activities and achievements successfully carried out under the WestMED Libyan National Hub. It underscores how coordinating local efforts with European-Mediterranean frameworks is driving practical, national strategies for coastal preservation and maritime economic growth.

Unlocking Premium Visibility

What makes this feature uniquely impactful is the exceptional, high-flying reach of Berniq magazine:

  • In-Flight Access: As the flagship publication of Berniq Airlines, the magazine is distributed directly onboard flights traveling to and from major hubs in the Middle East, offering premium visibility to regional business travelers, investors, policymakers, and international passengers.

  • Widespread Ground Distribution: Beyond the skies, Berniq enjoys a robust domestic presence, readily available to the public across major Libyan bookstores, libraries, and cultural hubs.

An Asset for Outreach and Dissemination

This publication represents an incredibly important awareness and visibility contribution for the initiative. By bridging the gap between complex maritime policy and the general public, it marks a major step forward in raising regional awareness for sustainable fishing, maritime safety, and coastal tourism throughout Libya and beyond.

Read the article (AR)